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RCG CASE STUDIES A national software company turned to RCG for fresh ideas on how they could grow their business. Our first task was to identify new targets based on their sales objectives. Utilizing a combination of our proprietary database, and information gleaned from their employees’ contacts, we assembled a comprehensive database. We trained key personnel on how to leverage their company’s relationship capital using our tools, and followed up with extensive coaching on relationship selling. RCG's next step was to identify new targets based on sales objectives. Our analysis of their market position enabled us to create a strategic plan for them. Upon implementation of RCG’s suggestions, the results far exceeded their expectations. RCG was called in when a national marketing company with a well earned reputation for on-line marketing, design, and creative services wanted to grow their business. After meeting with top management, RCG analyzed the relationships their employees had with businesses they were interested in pursuing. We explained the concept and logistics of relationship selling, and devised a strategic and measurable plan of action. Utilizing RCG’s tools and methodology, their immediate success was a testament to the power of relationship capital. A large regional accounting firm contracted RCG to help expand their business. We interviewed their key account executives, and after outlining the basics of relationship selling, we devised a strategy of how to best implement RCG 's tools. Our brainstorming session and "Relationship Audit" illustrated their optimal course of action . When we pointed out the number of relationships that existed within their organization, they immediately realized the benefits of using RCG. Since implementation of RCG’s systems, the firm has seen a dramatic increase in sales. |
